Research
When researching text data for information on music video’s I stumbled upon an essay written by a (at the time) student Dan Moller. (See full work here) He makes an interesting point of the purpouse of a music video and it’s ‘results’. I highly recommend to read it, it’s not long.
Music video’s come in all sizes, lengths and colors. Thought there are general distinctions between them, hinted in the essay. Visually or narritive wise there are a few groups they can be sorten in:
- Artist(s) performance. Which happens a lot witch bands with more members. It display’s the band or group dancing or preforming their own song. Which can be traced back to when a Music Video was very rare and was made for a television programm.
- Artist(s) appearance. Is a video in which the artists make an apperance but do not necessarily preform the song. This kind came after the preformance video as a new trend of making these videos.
- Storytelling music video (animated or not). Is a music video that not necessarily contains the artist but is actually a short film acompanied by the music. They sometimes contain a intermezzo where the music stops and there is actual dialouge and script written into the video.
Each type of music lends it to a different Music Video. A person who makes electronic music will make a good performance video, as for example The Pussy Cat Dolls who can dance to their music. With the song we chose we could have had the oppertunity to add the bandmembers into the video, because it contains singing and we could capture a part of the performance. Unfortunatly they do not have the time do this.
Fitting to the music I tried to find music video’s that in general would fit to the music. I am not looking at details like style, pacing, characters, colors etc.
Music Video’s
Disregarding from the swinging vibe of the song the video is quiet dark and heavy. What I find interesting is the progression of the short sceneario that plays out is the short amount of time that the tention is build up, to the part where hell breaks lose. It’s a gruesome bar fight while the center of attention, literally, does not realize what is going on. After everything has escalated so far that everyone is dead, she then notices what is going.
Although it has a slow start (fitting to the music however) this videoclip becomes quiet strange. The characters resemble humans and are abstracted in a way that you can’t see their face or their head has been replaced with another shape.
In a very short way, the music video contains a weird collection of live action zoomed in and blurred out footage used as background, with little to large animations of forms to people. Some parts keep in sinc with beat and sometimes it doesn’t. However how the shapes transform into something else, appear and disappear from the screen is almost hypnotic too watch.
Is a music video where actually nothing really happens. As the camera you take a short trip on a track through a world made of cardboard and small puppets and characters. It’s a continues scene with no cuts as it runs smoothly between different sceneries and shots.
Artic Monkeys – Do I wanna know
It’s a very smooth and slick animation timed to the beat.
The video has a lot of cuts into different shots and could be very confussing if it was not as right as it has. The movements of the characters the flow through to the next shot makes it a really interesting thing to watch. You can see the characters engaging with eachother and a lot is told with just the way the video is made.
A resource, an exploit, a databank. 